Sustainability is defined as the capacity to endure. For our society, sustainability is the potential for long-term maintenance of well being, which has environmental, economic, social, and recently business dimensions. The move toward’s sustainability is upending the old ways of doing business. These days, less really is more.

Just do it – differently.

There is no doubt that more and more people are rethinking consumption – the products and services they purchase – with sustainability in mind. They feel that as a society, we need to consume less to improve the environment for future generations, and a sense of responsibility to purchase products and services that are good for the environment and society. They are also encouraging others to buy from companies that are socially and environmentally responsible.

With this in mind, the business landscape is changing as well. In today’s business climate it has become harder and harder to be a significant business with a viable future these days. On top of the usual success factors of competitiveness, customer loyalty, process efficiency, access to capital, and talent, among others, there is the new concept of “sustainability.”

At its essence, sustainability is about embracing a multidimensional basis for running a business—with environmental and social outcomes given more equal significance to financial ones.  The global sustainability movement is telling companies that business as usual will no longer suffice. And that imperative is coming at businesses from all sectors of society.

These efforts are a response to significant business and social trends, including a recognition that shifting societal expectations have created market demand for environmental and social—and not merely financial—business performance as indicators of corporate success and social need. Moreover, these efforts reflect a belief that sustainability-based approaches offer a promising solution to many global problems that are often related to market failures, when business is unable to respond to an actual social need with a commercial market solution.

The sustainability difference affects all key areas of business activity. It includes differences in how production, consumption, the timeline for achievement, the scope of accountability, the definition of success, the measure of success, and the role of business in society are viewed.

A paradigm shift in dentistry.

We live in a world where the health of the environment is a growing concern. There is no doubt that businesses of all types are adopting green policies and practices. Green business is not only good for the health of the environment and our personal health – it is essential for our future. The medical profession is already progressing towards a more sustainable future, thus it is only natural that the dental profession follows suit.

Over the last 20 years the dental profession has evolved from traditional ‘general’ dentistry to ‘cosmetic’ dentistry, then to to ‘spa’ dentistry‘ and in recent years high-tech’ dentistry. At ORA Dental Studio we have taken the core attributes of each and combined them with environmentally responsible protocols to develop the foundation for what we believe is a natural evolution and the next trend in the dental profession – eco-friendly dentistry.

ORA Dental Studio is proud to be Chicago’s and the nation’s first and only green dental group and leaders in eco-friendly dentistry. Our goal is to move the concept of eco-friendly dentistry from niche to mainstream while creating a positive impact on our patients, team, community, and the environment. We also want to help influence the dental profession towards a more sustainable future by helping them understand the negative impact traditional dental practices have on the health of  environment, and the numerous benefits of eco-friendly dentistry. In addition, through eco-friendly protocols dental professionals will naturally deliver higher quality  oral healthcare services to their patients.

Green business is smart business.

In the U.S., Europe, and around the globe, businesses of all types and sizes are realizing what it is to be both successful and sustainable. Green companies such as ORA operate their businesses to meet their needs, without compromising the ability of future generations to meet their own. At ORA our goal is to provide our affiliated practices with strategic opportunities to be more successful and profitable, while creating a positive impact on society and the environment. We also want to help move the concept of eco-friendly dentistry from niche to mainstream.

At ORA we adhere to the statement that “what is good for the environment is good for our patients.” In addition, the implementing eco-friendly practices provides the ORA organization and affiliated practices numerous business benefits:

  • bottom line operational cost savings
  • competitive advantage in the marketplace
  • attracts higher quality, motivated employees
  • healthier work environments
  • happier, more productive employees
  • organizational sense of purpose